Sofa.com: The Lived Experience

The Challenge: I identified and resolved the 'atmospheric dissonance' between Sofa.com's premium digital identity and the physical reality of their showrooms. A 30-second vertical (9:16) brand film designed as both an internal case study and a social media asset (Reels, TikTok, Pinterest). Shot entirely on the Sofa.com shop floor, the video documents the customer journey in real time. The piece demonstrates how redesigning three physical touchpoints (the hospitality cup, the technical tag, and the fabric tote bag) successfully elevates the brand’s premium perception within the physical space.

WELCOME: I redesigned the standard in-store coffee cup into a practical, takeaway version that fits the brand's aesthetic.

TRUST: I created a new product tag to better reflect the showroom's premium, minimalist feel, elevating the current design.

BELONGING: For the final touchpoint, instead of handing customers standard cards for their fabric samples,
I designed a custom tote bag made directly from the company's own upholstery fabrics.

The goal was to show how physical and digital touchpoints work together. You can see the full process,
including the editorial layout, in the complete 56-page PDF case study.

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