Sofa.com: The Lived Experience

The Challenge: I identified and resolved the 'atmospheric dissonance' between Sofa.com's premium digital identity and the physical reality of their showrooms. A 30-second vertical (9:16) brand film designed as both an internal case study and a social media asset (Reels, TikTok, Pinterest). Shot entirely on the Sofa.com shop floor, the video documents the customer journey in real time. The piece demonstrates how redesigning three physical touchpoints (the hospitality cup, the technical tag, and the fabric tote bag) successfully elevates the brand’s premium perception within the physical space.

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